About

I build products, paint on weekends, catch waves badly, and prioritize being a present dad.

Powered through the last decade as Product at DoubleVerify (NYSE:DV) — leading measurement and verification across CTV, display, video, and mobile.

These days I advise founders and operators building at the intersection of AI, media, and measurement — and I'm quietly building something of my own.

Making things

Outside of product work, I paint. Acrylic on canvas, mostly — bold, textured, warm. Painting is my way of thinking without language. It's what I do when I want to be fully present without an agenda.

I also surf, badly and happily, whenever the swell is happening.

Where I'm at

Based in Israel. Spending a lot of time thinking about how AI is reshaping how brands and publishers understand real audience engagement. More on that soon.