About

Product leader, artist, surfer, builder, dad — not necessarily in that order.

I spent a decade as VP Product at DoubleVerify, where I led measurement and verification products across CTV, display, video, and mobile — at a scale of billions of signals per day. I've worked across the full ad ecosystem: DSPs, SSPs, publishers, agencies, and standards bodies (IAB, MRC). I know where the bodies are buried, and where the real opportunities are being missed.

Now I advise founders and operators building at the intersection of AI, media, and measurement — and I'm quietly building something of my own.

Making things

Outside of product work, I paint. Acrylic on canvas, mostly — bold, textured, warm. Painting is my way of thinking without language. It's what I do when I want to be fully present without an agenda.

I also surf, badly and happily, whenever the opportunity arises.

Where I'm at

Based in Israel. Spending a lot of time thinking about how AI is reshaping how brands and publishers understand real audience engagement. More on that soon.