Advisory & Consulting
Product & Strategy Advisor
10 years building measurement infrastructure at scale. Now helping founders and operators do the same.
Let's Talk →How I help
Product Strategy
Roadmap, prioritization, and positioning from 0→1 and beyond.
CTV & AI Advisory
Deep expertise in CTV measurement, brand verification, and the AI-native ad stack — from signal to insight at scale.
Growth & GTM
ICP definition, launch strategy, and the first 100 customers.
Fundraising & Narrative
Investor story, pitch structure, and the 'why now' framing.
Background
Spent a decade as VP Product at DoubleVerify, where I led measurement and verification products across CTV, display, video, and mobile — at a scale of billions of signals per day. I've worked across the full ad ecosystem: DSPs, SSPs, publishers, agencies, and standards bodies. I know where the bodies are buried, and where the real opportunities are being missed.
Currently building
I'm in the early stages of building something new — exploring how AI is reshaping the relationship between attention, reach, and impact across media. Details are stealth for now, but the space sits at the intersection of AI and the future of how brands and publishers understand real audience engagement. More soon.
Whether you're building something new or navigating something complex —
Get in touch →