How I help
Product Strategy
Turn ambiguity into a roadmap. I help teams cut through the noise and bet on the right things — before the window closes.
CTV & AI Advisory
10 years inside the measurement stack at scale. I like thinking about the hard problems and identify the real opportunities in AI-native media and emerging channels.
Growth & GTM
Get specific about who you're for, how you'll reach them, and what makes the first 100 customers want to tell someone.
Fundraising & Narrative
A sharp 'why now' is worth more than a polished deck. I help founders find the story before they try to sell it.
Background
Spent a decade as SVP Product at DoubleVerify, where I led measurement and verification products across CTV, display, video, and mobile — at a scale of billions of signals per day. I've worked across the full ad ecosystem: DSPs, SSPs, publishers, agencies, and standards bodies.
Currently building
I'm in the early stages of building something new — exploring how AI is reshaping the relationship between attention, reach, and impact across media. Details are stealth for now, but the space sits at the intersection of AI and the future of how brands and publishers understand real audience engagement. More soon.